Browsing School of Business & Economics by Subject "Commercial Banks"
Now showing items 1-3 of 3
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Effects of customer relationship marketing on market share: a study of commercial banks in Meru town
(Meru University, 2021)One of the major advances in current corporate practices is the rising importance in Customer Relationship Marketing (CRM).Marketers keep placing increased strategic importance on developing relations with clients and ... -
Influence of credit risk management practices on financial performance of commercial banks in Meru Town
(Meru University of Science and Technology, 2019)In today's environment of intense competition, volatile economic conditions, rising default rates and increasing levels of consumer and commercial debt, an organizations ability to effectively monitor and manage its ... -
Institutional factors influencing loan uptake from commercial banks listed in the Nairobi securities exchange, Kenya
(Meru University of Science and Technology, 2016)Commercial banks are institutions which accept deposits, make business loans, and offers related services. The concept of credit can be traced back in history and it was not appreciated until and after the Second World War ...